Project Planning- Identify an Aim
From Norfolk RCC
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You need to identify a clear aim for your project from your key priority. If you are unsure what you are trying to achieve you are unlikely to achieve it. The aim is best expressed in a simple single sentence. This ensures that it is clear and sharp in your mind as well as the minds of others (its surprising all too easy to find five people working on a project all with a slightly different ideas of what the project is). A couple of examples would be 'create a new youth club' or 'ensure access to key services for local people'.
An aim is often accompanied by 'outcomes'. This term often courses a lot of confusion largely because many different grant providers have used different definitions. When apply for grants the simple answer is you use the definition used by that grant provider (after all you want the money). Perhaps the simplest explanation is thinking of them as answering the question 'why?' for your aim. Why do you want to create a new youth club well because we want;
- Improved facilities for young people
- Reduced crime and fear of crime
- Increased interaction between generations
Conventionally they tend to be written in the past tense as if looking back on a successful project and stating what has been achieved.
Project Planning Menu
The purpose of these articles is to guide you through the process of project planning, implementation and evaluation.

